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?What If! is the world's largest independent innovation company

We work with clients who genuinely want
to innovate and grow. We help them release the creative potential of their people, products and brands.

We do this by working for a fee or as joint venture partners on innovation projects.
We also work with clients to increase their innovation capability - developing skills, organisational structures and mechanisms, and identifying and developing how to lead
for successful innovation.

We are an action-orientated, happy and hard working team of over 300 people with offices in the UK, USA and China.

We work in over 40 countries worldwide across a wide range of clients and market sectors.